If you enjoy yard work and enjoy the smell of freshly cut grass or a recently mulched garden, you may have thought about doing landscaping to make some money as well.
The first steps are always going to be the most difficult, you might not know exactly how to start or how to find your first customers, but don’t worry: we got you covered!
In this article, we’ll go over some of the best ways to find clients for those just starting out and we will give you some other important advice you might need when starting out.
There is a huge demand for landscaping services and if you live in a warm area, you may be able to work almost year-round.
How To Get Landscaping Customers?
Facebook and other social media platforms, along with Google My Business Listing and a website are the best places to start when it comes to promoting your landscaping business.
There are three ideal ways to gain your first clients and build your business if you’re getting started, and we’ll describe them in the following sections of the article.
Selling Door to Door
If you’re just getting started, the cheapest technique would be to go door to door in your neighborhood and simply talk to people, telling them of the work you’ve started doing and asking if they need any help or know someone who can hire you. If you do that in your neighborhood, most people will recognize and trust you, and you will be the first person that comes to mind if they ever require your services or know someone who does.
A lot of people might need your services, but they don’t know that you provide them and that you can help them. By simply spreading the word about your services, you will be able to get a lot of local customers.
You can even print up business cards and distribute them to everyone in your neighborhood. Include your contact information, a list of services you provide, and details about the locations in which you work. This is a really inexpensive approach to let people know what you do, and we guarantee that if you do it, you will be able to receive some work and start growing your portfolio.
Do you need a website?
It is possible to create a website for free, however, there are certain restrictions. On website builders, free accounts are missing a lot of useful features. You won’t be able to use custom domains, and your free website will have advertisements for the website builder.
It’s a messy process and it can be avoided by buying a website with a custom domain on a separate hosting where you control everything. But, it’s more costly as well. In the beginning, you can create a free website with Google Business Listing, and then once you start to get more customers, you can invest a bit more money into a custom website.
Benefits of a Free website
Having anything is better than nothing. If you’re just starting out and have a few jobs under your belt, you can use a free website to showcase your work. You can also include testimonials from former clients, videos showing how you work, and your contact information.
Downsides of free website
The major disadvantage of having a free website is that it will almost certainly not be found by anyone searching on Google for the services you provide, as most free websites have search engine optimization limits. It will be considerably more difficult if your competitors are already spending on search engine optimization.
Someone might be able to find you if you’re the only one in the area who provides the services, but if you live in a competitive area, it’s unlikely that anyone will find your free website and that you’ll get clients that way. As stated previously, if people find your free website by word of mouth or social media accounts, that can bring some small results.
Using social media
On your Facebook page, LinkedIn profile, Instagram page, and other social media platforms, you may also include some additional information about yourself and your business, as well as a link to your website. People who have previously heard about you can visit the website you created on your own through social media to learn more about the services you do. Simply ensure that some of the most crucial components, such as images of your work, a list of services you offer, contact information, working hours, and the areas you work in, are included.
We recommend hiring a web design agency to create a professional-looking website that is also search engine optimized once you begin getting more clients and making more money. This will be the most significant improvement, and you will be able to acquire more jobs as a result.
Google Business Listing
When people perform online searches for your services, a Google My Business account enables your business to appear in the search results. It’s free, making it a cost-effective marketing tool for both small and large businesses.
You can use Google My Business to list your business location on Google Maps so that you can show up when people from the local area search for your services. Your company’s contact information, working hours, and website link can all be included in this part.
Benefits of using GMBs for landscapers
No matter how beneficial a service is, its potential will be wasted if it is insanely expensive, impractical, or difficult to use. However, this is not the case with Google My Business.
Due to the fact that this essential tool is free and easy to use, even smaller businesses can benefit. Creating and verifying your profile takes only a few hours. Additionally, it features outstanding tools for analyzing performance and establishing strategies for improving your position.
Google My Business makes it simple for local companies and startups to market their products and services online by enhancing their visibility and increasing their chances of appearing in search results. It will make it more convenient for prospective clients to locate and contact you. It’s a free tool that can help you improve your internet presence, interact with customers, and increase revenue for your company.
Clients can engage with your Business Profile in a variety of ways, and you can respond to them using your Google My Business account. You can reply to reviews, answer questions and activate direct messaging. You may even utilize Google My Business to post to your Business Profile, similar to how you might on Facebook or other social media platforms.
Renting vs Purchasing Equipment
Purchasing your landscaping equipment is the first step in creating a landscaping business. Once you’ve determined the specific services your landscaping business will provide, you’ll know exactly what kind of equipment you’ll need. Then you’ll need to determine whether to purchase it altogether or settle for the less expensive alternative of renting.
When you are first starting, you have the choice of renting or purchasing lower-grade equipment. However, as your landscaping business grows, your equipment requirements and expenditures will increase — and you might easily spend the same amount on maintenance as you would on purchasing higher-grade tools. This also depends on you as well and how much do you actually want to do landscaping. If landscaping is just something you want to do on the side, then this probably won’t be necessary.
Registering an LLC is pretty cheap and it’s a quick process. If you choose to go through this route, you’ll need to get insurance and you might have some small costs in the beginning, but it will help you in the long run once you’re getting more work.
There are a few types of business insurance that you must obtain in order to conduct business at all. The most critical is general liability insurance, which covers everything from repair costs to legal fees and any damages that must be paid if you or an employee causes harm accidentally. Accidents – such as running your mower over a sprinkler head — do happen, and you want to be insured if they do. What you require will differ depending on the state in which you operate.
If you’re just starting out, the best advice we can give you is to get out there and spread the word about your new business. Create social media profiles for your business and encourage your friends to like and share your pages. Build and manage a Google My Business listing as quickly as possible, as well as create your first website for free until you have enough money to hire someone to create a website capable of generating leads on a daily basis.